Around 4 PM of 1 April 2010, the decision to start a company was made over a cup of coffee with a friend. The very next day, David Seigner and his friend started their first company. Within a little over a week, the permits and other paperwork was filed. In the week after that, they formed a small team and came up with a business plan for the first business year. Ambition was high, and it took a lot of effort.

The first year was incredibly successful in terms of business results, networking and sales figures. We entered foreign markets. Although not all objectives had been reached, the results were still impressive. Even more audacious goals and challenges were set for the next year.